Swot prada

The three social media platforms; Facebook, Twitter and Instagram, have shown the greatest number of increase in monthly active users.

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This is one of the major limitations of SWOT analysis. References Andrews, K. Exchange Rate: the exchange rate keeps fluctuating and this affects a company like Prada that has sales internationally, while its suppliers are local.

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Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. Intense Competition in luxury fashion can lead to decline in Prada'sbusiness 2.

Swot prada

The performance appraisal is not in a systematic manner. Substitute products available are also increasing, which is threat collectively for the whole industry as consumption of current products decrease.

It has a skilled labour force that is highly qualified, innovative and diversified.

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Strengths are: 1. E-commerce: There has been a new trend and a growth in sales of the e-commerce industry. Use its innovative teams to find cheaper alternatives to fuel so that these could be used, thereby reducing costs S4, O3. Limited success outside core business — Even though Prada is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture. Business Strategy Review, 14 2 , New trends in the consumer behavior can open up new market for the Prada. This is one of the major limitations of SWOT analysis. Strategic Management Journal, 13 S1 , Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Prada an opportunity to enter a new emerging market. The exchange rate has been devalued. No regular supply of innovative products — Over the years the company has developed numerous products but those are often response to the development by other players.
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