The three social media platforms; Facebook, Twitter and Instagram, have shown the greatest number of increase in monthly active users.
This is one of the major limitations of SWOT analysis. References Andrews, K. Exchange Rate: the exchange rate keeps fluctuating and this affects a company like Prada that has sales internationally, while its suppliers are local.
Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. Intense Competition in luxury fashion can lead to decline in Prada'sbusiness 2.
The performance appraisal is not in a systematic manner. Substitute products available are also increasing, which is threat collectively for the whole industry as consumption of current products decrease.
It has a skilled labour force that is highly qualified, innovative and diversified.
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Strengths are: 1. E-commerce: There has been a new trend and a growth in sales of the e-commerce industry. Use its innovative teams to find cheaper alternatives to fuel so that these could be used, thereby reducing costs S4, O3. Limited success outside core business — Even though Prada is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture. Business Strategy Review, 14 2 , New trends in the consumer behavior can open up new market for the Prada. This is one of the major limitations of SWOT analysis. Strategic Management Journal, 13 S1 , Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Prada an opportunity to enter a new emerging market. The exchange rate has been devalued. No regular supply of innovative products — Over the years the company has developed numerous products but those are often response to the development by other players.
based on 35 review