Questionnaire for branded clothing

On the one hand, consumers seem to value and admire global brands and regard such brands as a status symbol. On the other hand, global brands are often criticized for threatening the local differences and imposing the western cultures on our society, leading to a loss of cultural identity.

The product attributes that are mostly considered by consumers when buying a brand. Package Testing Make sure your packaging—both physical and digital—are conveying the luxury experience your customers are paying for by broadly surveying potential targets.

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Findings and Discussion Do you use international brands products? Put your efforts into the right project Flaunt what you got.

questionnaire on fashion industry

Other factors that have an impact on the consumer preferences are: consumer ethnocentrism, country of origin, social status, price relativity with the competing brands and family and friends.

Features PR coverage comes to brands who stand out—whether its backing a cause or a campaign catastrophe.

Fashion show questionnaire

However many studies found out that, knowledge that consumers obtain through direct personal experience will be perceived to be more trustworthy than information from other communications. Furthermore, global brands may also stand for cosmopolitanism. Words: , Paragraphs: 54, Pages: 13 Publication date: April 07, Sorry, but copying text is forbidden on this website! Does the colorway work for your top influencers? Research also indicates that consumers value global brands especially for their assumed high quality and prestigious image e. Social Media Updates Find out how to engage your customers with the right content. However, they are typically made up of your cheerleaders and your haters, rather than your average customer. Questionnaires were used to collect primary data.

Our survey audience Be more than a brand, be a lifestyle. The demographic characteristic of consumers who buy foreign brands more frequently.

Fashion accessories questionnaire

We mainly classified our population according to gender. The data collected for the research was through a questionnaire and was conducted in two popular shopping malls of the city and two universities since the target audience was largely the youth. Question 3 Do you consider where a product is manufactured when purchasing it? Our survey audience Be more than a brand, be a lifestyle. This has largely led to a decline in the importance in national borders and a greater emphasis on what the consumers actually demand; be the consumers located in the very country in which the organization exists or an entirely different part of the world. Put your efforts into the right project Flaunt what you got. From style advice to special offers—make sure your social presence is adding value to your repeat customers. Research methodology This study is a descriptive study and more of a qualitative nature and was conducted to identify and analyze the reasons why consumers prefer international brands to national brands when purchasing consumer goods. Therefore, consumers use brands as cues to make decisions to purchase or try products Ger et al. Similarly, a product priced too high may not be affordable by many. Survey your target audience to identify better ways to reach them with the type of content they love. A number of factors affect the consumer purchase decisions. Still, consumers have been found to have no intrinsic preference for global brands De Mooij, Frequency distribution and bar charts have been used to evaluate the results. If a brand is perceived as globally available, consumers are likely to attribute a superior quality to the brand, since such quality is thought of as a prerequisite for international acceptance.

Similarly, a product priced too high may not be affordable by many. Furthermore, global brands may also stand for cosmopolitanism. Survey your target audience to identify better ways to reach them with the type of content they love.

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Questionnaire on fashion brands Essay Example