It is a staple of modern retail.
To understand brand loyalty, researchers often assume a customer or product centered approach, avoiding other aspects of a business that promote brand loyalty which is evident of methodological biases.
Evidence suggests that individual perceptions on m- commerce applications influence acceptance . User patronage may follow and experiences, challenges and successes can stir paths for further research to improve processes.
Figure 2. To improve the inclusion principle, the supporting technology, applications and devices were added. Mobile point-of-sale POS. There is also a content component to this. With the availability and growing popularity of mobile technology and devices in DCs, businesses can improve variety in retail offerings through the m- commerce channel.
IS theories on technology adoption were found to be dominant. It should, instead, be influenced by whether or not it offers benefits and value to your customers, and to you. A  report estimates that more than five billion people the world over use mobile phones, for which it is attributed as the most speedily embraced communication device in history.
Modifications to a main generation have a decimal extension for differentiation.