In the meantime, the vitality of financial investors has been enhanced greatly [ 1 ]. The table illustrates that the samples are mainly from six developed provinces or municipalities namely Guangdong, Shanghai, Beijing, Shandong, Jiangsu, Zhejiang, which account for And in the same way, there is insufficient data to build precise models.
At an early stage of the stock market, Xinghui and Xiaohong [ 16 ] made an investigation in Shanghai and found that all of personal characteristics, abilities, social and economic environments could influence stock investment performance.
Scholars like Kahneman and Tversky [ 6 ] established and developed behavioral finance theories. Variables and data Demographic characteristics variables As mentioned in literature reviews, personal characteristics and behaviors of investors are extensive. The first stage started in December and ended in February As this paper is related to the Chinese financial market, some related literature about the market are as follows.
To some extent, the distribution also reflects current economic geography in China and can prove the geographical representativeness of the samples. More services and features. The authors found that one third of investment behavior differences can be explained by individual genetic characteristics.
Investment behavior variables Although investors would not deliberately pay attention to and structure their own behaviors, according to decision-making theories, they naturally or half unconsciously follow such processes composed of four stages: preparation, decision making, execution and feedback.
In the course of this research, scholars observed personal characteristics and behaviors from the perspective of an investment effect.
All of these are major behaviors of investors in different decision stages and have potential value for financial marketing and service. The second stage lasted from November to December