What is your saying on the pricing of the eat-outs? On the other hand, this can help the two fast food restaurants to know their drawbacks and edges for improving and maintaining.
Question 6 What is your saying on the service provided by both the joints and which one would you prefer? At the same time it not very expensive and gives quick service and value for money.
It is things like these that create a certain kind of an impression, a perception, and an image in our heads that lingers on for most of our lives.
KFC positions itself as a youthful, quick service restaurant brand that serves unique, great tasting food and beverages. Also, KFC has changed its target audience.
Gradually they trickle down the prices focusing on the middle to lower class people to penetrate both sides of the market.
The focus of the brand strategy is to highlight this across all their communication, menu offerings and the experience that is delivered. First thematic restaurant at Connaught Place New Delhi in Though KFC is mainly famous for chicken, the vegetarians are also not disappointed here.
Furthermore, the vegetarian and non-vegetarian kitchens are completely separate. Their products are priced high and target the middle to upper class people. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger.
This question was essentially designed to find out what people think about the environment and crowd at both the joints.