About writing a press release
But how do you make that happen for your business?
As we stated before, a release should offer something newsworthy, but it also helps to make the writing interesting. After years of research, development, and testing, Bulletproof Coffee Cold Brew is currently rolling out at Whole Foods locations nationwide this month and can also be ordered online at bulletproof.
How to write a press release for a product
This is especially the case when you regularly send out press releases sharing newsworthy topics. Having it be short enough to be read on Twitter also broadens your audience. First, you can make a list of the media outlets whose readers and viewers would be most interested in your news, and send your release directly to them via email. To date, more than million cups of the brand's original recipe for Bulletproof Coffee have been consumed by people all over the country. Get a crash course in small business branding with our free, curated list of high-impact articles. You could also tap into what people are talking about, either in person or on social media. As we stated before, a release should offer something newsworthy, but it also helps to make the writing interesting. These basic pieces of information make up the core of a news story and get the facts across in a clear, concise way. It helps to deliver the details in bullet-point form. What is a press release? A well-written press release also helps you control your story. Here is the news test: Timing: Make sure your story is fresh enough for the media in which you want to place it. This is also the place to include a quote from the main subjects involved in the news. Embargo At the top of your release, put an indicator to the recipient as to when it may be used.
Type sub heads in 14 point Italics Times New Roman. End with your boilerplate: Provide a brief background and overview of the company. Use one paragraph for each new idea and for quotations.
Press release structure
How to write an attention-grabbing press release Press releases follow a consistent format that makes it easy for reporters and editors to find the information they need. Body The next paragraph should expand on the lead paragraph by providing more information. Reader Interest: Will your story prompt action or comment among readers? It is customary to finish the release with —ends- so the journalist knows it has finished. The benefits of writing a press release In addition to catching the attention of the press, writing a press release provides several added benefits. Announcements that are, however, include: Launching a new business, product, or service Holding a large contest or competition Partnering with a charity, community organization, or celebrity Hosting an event Sharing a customer success story Announcing a merger or acquisition Rebranding your business Promoting or hiring a new executive A good way to gauge the newsworthiness of your story is to pay attention to coverage that other businesses receive. This is especially the case when you regularly send out press releases sharing newsworthy topics. Embargo At the top of your release, put an indicator to the recipient as to when it may be used. At the bottom of the press release, it is common to include three " " symbols to signify the end. Boiler plate About us The boiler plate is a paragraph or two about the business, event or subject of the media release. You have a few options for distribution. It should answer the following questions, who, what, when, where, why and how. But how do you make that happen for your business? The body should be written in the inverted pyramid structure where the most important information is at the top of the release and the least important is at the bottom. Ensure you bold it.
In addition, at the end of the release the news editor needs to know who sent this particular release and where they can be reached if anything needs to be clarified. They can make the reader continue to read a media release.
Complete your release with a strong but succinct boilerplate. How do you attract the attention of your local news, let alone The New York Times?
Include contact information.
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